In the world of real estate, certain properties stand out not just for their luxurious features but for the jaw-dropping records they set.
Recently, Backbone Studios had the incredible opportunity to film a unique video with AJ Hazzi, the listing agent from Vantage West and the home builder, Scott Ross from Timberhaven Homes.
Not only did the home sell for a record-breaking $13.25 million it also captured global attention, amassing over 36,000 views on YouTube.
The buzz surrounding the record-breaking sale was not only captured in real-time but also meticulously detailed in a recent Castanet article. The article, titled "Vantage West Brokers Most Expensive Single-Family Home Sale in Central Okanagan" provides an in-depth look at the property, the real estate agency's role in the transaction, and the broader implications for the Central Okanagan housing market. You can read the article here.
Photo: Vantage West Realty
Every extraordinary home has a story to tell, and this Lakeshore property was no exception. Situated in one of the most coveted locations, this residence boasted unparalleled luxury and breathtaking views. We were approached to create a video that would not only showcase the property but also tell its unique narrative.
Capturing the essence of an award-winning, multi-million-dollar property is no small feat. We knew we had to do something different a bit unique. So the concept of doing a dual presenter, walk through video, made the most sense. It was a great harmony between agent and builder, allowing for a different perspective and additional information not typically found in these style of videos.
From sweeping aerial shots that showcased the property's sprawling landscape to intimate interior shots highlighting its exquisite design, every frame was carefully curated to convey the lifestyle and opulence that this home offered. The attention to detail extended to capturing the surrounding natural beauty, accentuating the property's connection with its stunning environment.
Once the video was published on YouTube, it quickly became one of Vantage Wests most viewed videos. (We also produced all of their top 4 most viewed videos on Youtube!) The video's success was not just a testament to the property's allure but also to the power of digital media in reaching a vast and diverse audience while building brand recognition.
Photo: Vantage West Realty
The $13.25 million sale not only set a new benchmark for real estate in the Central Okanagan but also drew attention to the region as a prime destination for luxury homebuyers. The sale showcased the area's unique blend of natural beauty, world-class amenities, and a lifestyle that caters to the most discerning clientele.
Behind the glitz and glamour of the record-breaking sale, there were valuable lessons learned. The success of the video emphasized the importance of leveraging digital platforms in real estate marketing. It highlighted the potential for a well-crafted video to not only showcase a property but also as a powerful marketing tool, reaching a global audience and creating a buzz that extends far beyond traditional marketing methods.
The journey of filming and showcasing this $13.25 million Central Okanagan home was a once-in-a-lifetime experience. Beyond the record-breaking sale, it underscored the role of storytelling and digital media in shaping the narrative of luxury real estate. As the market continues to evolve, this successful venture serves as a beacon, guiding real estate professionals toward innovative approaches that capture the attention of a global audience.